DISCOVER OUR STORY
AND WHO WE ARE

Welcome to OUR STORY

Play Video

Newcastle Tour Company is a locally owned business offering unique experiential and historical tours to discover Newcastle and North East England. Our tour guides are knowledgeable residents who are experts in their chosen fields – storytelling, food, history, cycling and more.

We love what we do! And the reason we love what we do is simple: We have a great city, constantly evolving with a fantastic history, presence & future!

The city of Newcastle and wider North East England region are filled with fantastic cultural highlights, historical landmarks, shopping & a uniqueness you don’t find too often.

And one of the main things that makes this city unique and great? The people! It’s not just a cliché, the friendliness & ingenuity of the people is what makes this city & region tick!

And then there is the wider region – how could we not be in love with all of this and create a business to show our passion and region to our most important people: you.

OUR AMAZING TEAM

Our team at Newcastle Tour Company is made up of the most amazing people.

They’re fun, love the regions they’re in & will help you discover the highlights and hidden gems during your tour!

Check out our blog for some fun interviews with our team.

PROTECTING OUR PLANET TOGETHER

We care deeply about our planet and the places we travel to. For this reason, we plant a tree for every tour we sell.

We always strive to work with local people and businesses bringing you the best experience and also having a positive impact on local communities.

BOOK WITH CONFIDENCE

As a leading provider of guided tours & multi-day trips, we understand the importance of protecting your health, money and making sure you have an amazing experience to look forward to.

Learn more about our Book With Confidence scheme.

REVIEWS AND AWARDS

The most important part of all we do is try to ensure you have the greatest of times with us.

We read all of your feedback & reviews and use it in the ongoing process of constantly improving our tours & trips.

Whilst we could tell you all day how wonderful our tours are, the best people to listen to are our guests themselves.

OUR COMPANY HISTORY

Our Story: Northern Secrets

2008

HUMBLE BEGINNINGS

Our co-founder, Alex, moved from Germany in 2004 with the intent to bring more visitors to North East England. After a successful time at university and also qualifying as a Blue Badge tourist guide, he set about starting his own business. Northern Secrets, a specialist inbound tour operator, is born.

VISIT NORTHERN SECRETS

2008

Our Story: Northern Secrets

Liverpool Destination Services

2013

LIVERPOOL DESTINATION SERVICES

Paul, also co-founder, established a business in Liverpool (LDSL) to help increase inbound travel and work with cruise lines coming into the city. LDSL goes from strength to strength becoming the strategic partner of several cruise companies in Liverpool, Holyhead and Newcastle. This is how Alex met Paul (really thanks to Disney & one of their ships).

2013

Liverpool Destination Services

Northern Secrets group

2014

CONTINUOUS GROWTH

During the mid 2010s Northern Secrets has built a base of trade partners throughout Europe and is slowly moving into the cruise market in Newcastle, helping LDSL during some of the larger cruise calls to the city. It does not take long until both Paul and Alex realise the synergies between East and West and their work...

2014

Northern Secrets group

2017

EXPERIENCE NORTH LTD

After short deliberation, both friends, Alex and Paul, decided it made perfect sense to create a company together to look after cruise lines visiting the Northern England ports - LDSL re-brands as Experience North with Alex & Paul as the new directors. Northern Secrets continues as an inbound tours & travel company only, passing Destination Management to the new company.

VISIT EXPERIENCE NORTH

2017

Brands

2018

STRATEGIES LEAD TO BRANDS

Experience North quickly establishes itself as the leading partner for cruise in Northern England and also as a strategic partner for inbound B2B (business-to-business) travel arrangements. This also generated & accelerated the plan to create B2C (business-to-consumer) brands for private tours in North West & North East England.

2018

Brands

Liverpool Tour Company

2018

LIVERPOOL TOUR COMPANY

Liverpool Tour Company was born out of a thought. Both Paul and Alex were (and are) convinced that the world is changing and shifting with consumers moving towards smaller groups, more authentic tour activities & experiential travel... This is what Liverpool Tour Company should come to represent & stand for.

VISIT LIVERPOOL TOUR CO.

2018

Liverpool Tour Company

Newcastle Tour Company: Newcastle tour

2018

NEWCASTLE TOUR COMPANY

Newcastle Tour Company stands for that same ethos. Create memorable & authentic experiences for our customers visiting North East England. It is very much a more towards quality & that private, exclusive feel for our guests. Both consumer brands offer only private day tours and experiences as well as small group multi-day travel arrangements.

2018

Newcastle Tour Company: Newcastle tour

Our Covid message: stay home

2020

COVID-19

The pandemic of 2020 has changed the world. It gave Experience North, Newcastle/Liverpool Tour Company one clear benefit: time! Time to update business practices, efficiencies and create a better customer journey.

COVID-19 POLICY

2020

Our Covid message: stay home

Our Story: Trees Ecologi

2020

CLIMATE AWARE TRAVELS

Newcastle Tour Company (and parent company Experience North Ltd) are proud to support Ecologi and The Eden Projects. We signed up to Ecologi in July 2020 funding Gold Standard climate projects to offset our carbon footprint and pkant trees for each booking you make with us.

SUSTAINABLE TRAVEL

2020

Our Story: Trees Ecologi

Paperless

2021

PAPERLESS

Since 2021 we are officially a Paperless company, using no or as little printed paper as possible.

SUSTAINABLE TRAVEL

2021

Paperless

Our passionate tourist guides

2022

NEW AMAZING TOUR GUIDES

During the pandemic, we have not stood still but have increased our team of amazing tour guides to fulfill the increasing demand for our tours in 2022. We have a family of local guides and you will love them!

2022

Our passionate tourist guides

Dark Skies Tours

2024

NEW EXPERIENCES

We are constantly working hard to improve tours and create amazing new experiences across North East England. In 2023, look out for our new regular departure tour taking you to experience our Dark Skies in Northumberland.

2024

Dark Skies Tours

WHY BOOK WITH US?

We offer well thought out tour programs, authentic & fun experiences, group travel arrangements as well as fully bespoke options.

Our awards, the feedback we receive & the smiles on our guests’ faces are all a sign for us that we are doing something right.

We love to be creative and challenged to create the unimaginable experience for you and our private tours all offer something distinct and unique!

Talk with us or book your tour experience today – we can’t wait to show you our fabulous city & region!

LATEST AWARDS & ACHIEVEMENTS

MEET OUR PEOPLE

The Newcastle Tour Company team is made up of the most amazing people. Take a peak!